Opening Remarks In today’s fast-paced business world, staying ahead of the competition is essential. Competitive analysis has always been a key approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how companies collect, process, and utilize informa

Overview Social media marketing has evolved dramatically in recent years, shaped by changes in technology, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape has been the rise of AI technologies. AI’s potential to reshape social media marketing has captured the focus of businesses and marketers worldwi